Marketing need not necessarily involve cash outflow. Sometimes one can earn money, while reaching out to new customers in the process. Gift coupons, for example, offer you the double advantage of making money while reaching
Entrepreneurship is about thinking differently, creatively. Innovation is not limited to having unique ideas or projects. Innovation can be in the way one manages operations, the way one implements projects or in a combination
Last Thursday evening there was such an exceptionally grim gridlock at HAL Airport that landing passengers had to cool their heels or wander about between cars and puddles for over half an hour while
I thought I’d begin my blog on Citizen Matters with the question: does the citizen really matter? Recent experiences in Bangalore suggest that they do not, especially in the context of public policy. The ongoing
